Unbounded

(reposted from our group blog at [link])

i was checking my mail the other day when i saw this online ad from englicom, the filipino-chinese organization in de la salle (like celadon in admu. its president stresses that its more proper to describe it as the filipino AND chinese organization and i say its adding crap icing to the dung cake). check it out:

[link]

its a photo contest project of the said org. ive been scrutinizing the branding, nature of activities, of this particular organization because even though im not a member (i dont want to join), i feel that i (actually we) are all part of it in the sense that we represent the filipino chinese community. lets take a minute of your time to digest this particular project of theirs.

its actually a project that aims to raise social awareness through a photography contest. well the idea sounded good but the way that they packaged it is simply just wrong.

peppering the advertisement with emotively charged words to describe a marginalized social sector is simply inappropriate, if not arrogant. take a particular look at the second sentence. apalling isnt it? whats even worse (or funnier) is that the mechanics of the contest are actually leading. heheh.

now, wouldnt it be nicer and would make more sense if they instead just made a sustainable long-term socio-civic activity than make this one? a quick fix for social responsibility of the filipino chinese community?

tsk tsk. it's just wrong.